Ann Pinkney, Senior Director, Marketing and Communications, Metropolitan Family Services
Guest Speaker: Matthew Johnson, Founder and Chief Inspiration Officer, Project Living Well

In a world filled with organizations and causes striving for attention, you need to set yourself apart from the pack. As communications channels grow at breakneck speed—spanning the web, TV, radio, print, outdoor, and more—developing and using a communications plan is essential to establishing a strong brand identity among audiences, from donors to the general public.

But how do you start? What do you need to consider? What questions do you need to ask? How do you develop a plan that meets your needs and generates results? This session will address these questions and more. Learn key “things to know” such as who you and your competitors are; what are your budget, goals, and strategies; whose support you need you need to secure; and what communications channels are available. Listen to examples that explain what is required for successful campaigns. Get valuable advice through a Q&A session, and get insights on fleshing out your own communications plan.

Speaker Bio

Ann Pinkney is Metropolitan Family Services’  senior director of marketing communications, managing marketing and communications initiatives including media relations. Her background includes various communications positions with nonprofits and businesses including Cramer-Krasselt Public Relations (CKPR), the Chicago History Museum, the Chicago Department of Cultural Affairs and Burson-Marsteller. Ann earned a bachelor’s degree in journalism and a master’s degree in corporate public relations, both from Northwestern University. She also secured an integrated marketing certificate from the Graham School of the University of Chicago.